Shell acquires MachineMax 07 July 2021

Shell has become the sole owner of MachineMax, acquiring the stakes held by MachineMax’ s two other investors - BCG Digital Ventures and B Capital Group – as well as the company’s two founders.

MachineMax helps companies to maximise the profitability and efficiency of their off-highway fleets using smart sensors and machine analytics. It offers a digital service that is designed for off-highway vehicles located anywhere in the world. It is powered by an easy to install wireless smart sensor that fits near the engine of any off-highway fleet vehicle. Using artificial intelligence, it quickly creates a unique machine signature to track vehicles, measure idling and generate other utilisation analytics. Cloud computing is used to deliver real-time data and analysis to operators and site managers with an interface that can help them optimise their fleet operations and preventative maintenance programmes.

MachineMax will be placed within the company’s newly-formed Sectors & Decarbonisation business, which consists of expert sectoral teams that will offer MachineMax solutions to mining, construction, manufacturing and agriculture customers globally.

Shweta Saxena, who is a co-founder and the current chief product officer for MachineMax, will take over the position of CEO from Amit Rai, the company’s other co-founder from June 30, 2021.

MachineMax has operations based in London as well as Hyderabad, India, and already within three years of founding serves more than 70 customers across 30 markets in six continents.

Operations Engineer

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