Optimal expands senior leadership team05 February 2025

(Image credit: Optimal Group)

Optimal Group has announced that Alan Messenger, sales director at Optimal Industrial Automation, has extended his role to include leadership of the sales team.

Messenger has been a key part of the Optimal team since joining in 2008. His expertise and commitment have supported the success and growth of Optimal Industrial Automation. With decades of experience in the industry, Messenger brings a wealth of knowledge and insight to Optimal Industrial Technologies in his expanded position.

He said: “I see Optimal’s synTQ software platform as a unique product in the marketplace, offering substantial benefits to our customers. I’m excited to work with the sales team at Optimal Industrial Technologies to continue driving innovation and see just how far we can take it.”

As Messenger takes on this dual role, the company plans to continue expanding its sales teams and set ambitious goals for growth.

“Our growth plans are set to match our current achievements and future potential. I look forward to building on the strong foundations that both teams have laid,” he added.

Ben Spencer

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Optimal Industrial Automation Ltd

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