Chris Tickle (pictured) returns to the business as product and marketing director. Previously serving as technical innovation director from 2019-2022, Tickle brings a range of experience in industrial design and new product development. His will help accelerate A-Safe’s safety solutions, building on his prior work with Fathom3, the multi-disciplinary innovation and development hub under the A-SAFE group umbrella.
Matt Lane joins A-Safe as SBU technology sales director, bringing decades of expertise in B2B business modelling and sales strategy. Lane will drive the global expansion of A-Safe's smart solutions, RackEye and Conek.
These Internet of Things (IoT) devices, designed to integrate with A-Safe's racking and barrier products, offer real-time monitoring and data-driven insights for warehouse operations.
A-Safe Canada welcomes Donald Redford as the new managing director. With a range of experience spanning more than 25 years in industrial leadership, Redford is set to lead the charge in implementing A-Safe's go-to-market strategy.
James Smith, co-CEO at A-Safe, commented: "As industry 4.0 reshapes workplace efficiency and safety, these strategic hires represent our commitment to leading this revolution from the front. Chris, Matt, and Donald are the catalysts who will push forward our mission to enhance workplace innovation and protection for people and assets on a truly global scale."