Reed joins Leeds-headquartered Eddisons from industrial auctions group Surplex, where he led its British outfit. He also worked previously for industrial machinery specialist Apex Auctions as well as in industrial metalwork and engineering sales.
In his new role, he joins Eddisons’ UK-wide plant, machinery and machine tools sales team,
“Economic and environmental factors are fuelling the growth in demand right now to both buy and sell assets,” said Reed. “High interest rates, energy costs and rising rents are spurring businesses to look to surplus equipment as a straightforward way to generate much-needed cash.
“Added to this, there is a shift away from products ending up in landfill or incinerators and causing environmental damage through toxic emission. Instead, a ‘make, use and recycle’ approach is seeing items maintained and reused over a much longer and more sustainable lifecycle, which could involve them changing hands several times.”
He added: “Eddisons has built up a strong reputation across the UK in asset sales, a market which is very much about trust and in-depth understanding of clients’ requirements, and I’m looking forward to bringing my extensive contacts and 20 years of experience to help drive further growth for the firm’s plant and machinery team.”