Nidec Drives appoints president14 April 2025

(Left to right) Laurent Babaud and Anthony Pickering (Image credit: Nidec Drives)

Nidec Drives has appointed Laurent Babaud as president to help drive the next phase of growth at the company.

With more than three decades of experience in motors and drives at Nidec, Laurent has led the European sales network for Leroy-Somer and Control Techniques, served as president of SSB Wind Systems, and most recently led Nidec Conversion’s global marketing, sales, and European operations.

Michael Briggs, Nidec motion & energy president, stated: “With the appointment of Laurent, I am confident that the Nidec Drives business is in safe hands. We see great opportunity and potential for the business to grow in line with the aspirations of the motion & energy business unit. Following a career of leadership accomplishments on a global scale within Nidec, Laurent is perfectly positioned to strengthen Nidec Drives and the overall Motion & Energy business.”

Anthony Pickering, Nidec motion platform president, said: “The appointment of Laurent is an exciting development for Nidec Drives. With his knowledge of the drives industry and his leadership skills honed within the Nidec Group, I am convinced that he has the passion, enthusiasm and tenacity required to lead the Nidec Drives business forward, driving new phases of strategic growth and long-term development.

Operations Engineer

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Nidec Control Techniques Ltd

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